Body Building is a great sport. We have seen great talent displayed by the athletes across the globe. But, in some parts of the world, the sport still faces a few challenges that may not appear on the surface.
I really hate to say but let’s face it;
This sport is relatively expensive and therefore requires a steady flow of disposable income. Majority of our athletes have come to realize that;
It’s just not enough for one to put food on the table and pay the bills. It takes much more than that.
The human body requires the extra dietary fibre, the extra protein, the chiropractor….
All these extra factors add up and these are what make the great athletes great.
Without extra cash flow, it becomes a challenge for the athlete to reach thier full potential.
In this part of the world I believe the conversation needs to shift from, Building great physiques to, How our athletes can financially equip themselves to build better physiques.