It has taken just a few months to rewire our brains with phrases as simple as; social distance, stay at home, cover mouth and nose with mask, and many of that kind.
These phrases have taken up a good chunk of our thinking space. I think its fair to say that they are not going to be forgoten any time soon.
It just goes to show you how powerful repetition of a message can be.
So if that’s the case, could businesses or individuals do the same thing?
Create a message thats so powerful in just a few months,
A message that promotes a long term solution for generations to come?
Because let’s not forget even as the uncertainty of the covid 19 crisis multiplies the goal must be to rebuild for the long term.