Inspired by Seth Godin; The Practice
Seth Godin says that;
Getting your product or service on the market begins with a creative practice
Your creative practice might involve writing, coding, drawing, recording podcasts, coaching others or cooking.
Regardless of what you do during your practice, the goal is universal. Your attention should not be placed entirely on results but rather learning to love the process. The more you embrace the process the more you build trust.
Trust in yourself and more importantly trust with those who get to consume the product or service. From a personal perspective I would add on and state that, The process creates the emotional bond between you and the consumer of the product.