Changing The Rules of The Game; A message To all Business Leaders By Peter Bakker

At a time when business leaders are looking for the next big opportunity to transform their businesses, Peter Bakker’s 2050 vision sounds like a win-win-win for all.

Please keep in mind that this is an excerpt from a pdf titled “WBCSD_Vision 2050 Time to Transform.” I highly recommend downloading the entire document for great insights on the topic.

Peter, the CEO of the World Business Council for Sustainable Development calls for a change in the rules of the game.

The WBCSD is a global CEO led organisation with over 200 leading businesses working together to accelerate the transition to a sustainable world. With an emphasis on “sustainable development”

The organisation includes companies like IBM, 3M, Shell, EDF, Toyota, Nestle, Microsoft, Channel and many other well known brands.

The organisation envisions a world in which 9+ billion people can live well within planetary boundaries by 2050.

So what would a sustainable world look like?

How could such a world be created?

What role should business play in bringing this about?

Well, in his message Peter Bakker said

” If you are reading this report with the idea that tomorrow is going to be much the same as today, then this is not for you. This is a report for change, urgent even, starting now.

I am not exaggerating when I say this is one of the most comprehensive forward-looking and pragmatic reports I have read to date. A report that has been developed over the past two years, by more than 40 global business leaders and a strong external review committee building on the initial vision 2050 report from 2010.

Our world is facing three pressing global challenges, the climate emergency, the loss of nature and the growing inequality. Each of them on it’s own can endanger the face operating space for business. And if there is one thing we have learned from the covid pandemic its how interconnected these challenges are.

We need a long-term vision that we can all rally behind. 9+ billion people living well within planetary boundaries, by mid-century. Achieving this relatively simple worded vision requires a wholesale transformation of everything we have grown up with, energy needs to decarbonize; materials need to go circular, food needs to be produced sustainably and equitably and provide healthy diets.

The most critical of these mindset shifts is the one about the reinvention of capitalism. This shift will ensure that the economic system, our incentives, the global accounting standards and the capital market valuations will no longer just be based on financial performance of business but integrates the impact on the planet and people as part of how we define success and determine the enterprise value.

The move to capitalism of true value for all will accelerate the transformation towards 9+ billion people, all leaving well, within planetary boundaries faster than anything else.

I see this as a huge exciting prospect, but I know that it is not an easy one. However, whether you like it or not we are all change makers now, with business having to play a leading role in the transformation towards vision 2050,working together with governments, regulators and all people. At WBCSD, we stand ready to support you in making this happen in any way we can.

It’s time to transform, it’s time to think systems, it’s time to create value now. I count on you to join us on the decisive journey of out generation.

Best Wishes

Peter Bakker

President & CEO

World Business Council

For Sustainable Development.

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